Post by amirmukaddas on Mar 10, 2024 4:11:13 GMT -5
First we will have to identify the questions that will become part of our list. Let's not forget that the focus of the FAQ must be on the user: the objective must not only be to formulate questions whose answers can bring an advantage to the company, but to identify the questions asked most often by our customers. The best thing will therefore be to examine the requests received most often through emails, chatbots , the site's internal search engine and customer service. In the event that our website has an internal search engine but it is not possible to consult the searches carried out by visitors, via backend or log, we can set the "Site Search" function of Google Analytics . TIP! Google Analytics site search is a feature that we always recommend activating for those who have a site with a search engine (regardless of the FAQ subject of this article). In fact, it allows you to cross-reference data relating to searches carried out by visitors with other important data relating to navigation, such as the purchase of products or filling out a contact form, or relating to the visitor's acquisition channel.
Having closed the parenthesis and returning to the FAQ, we will also be able to select some questions which, although not frequent, could be of help to visitors. In fact, the FAQs do not only represent an opportunity to resolve doubts but also to be able to "educate" consumers about our products and services. To formulate the questions, the important thing is to put ourselves in the shoes of our interlocutors by thinking about how they themselves could ask us the question: for example instead of asking " How to track the order placed?" ” it will definitely be better to Denmark Telegram Number Data write “ How can I track my order? ”. In the event that your company's website has just been created and therefore you do not yet have frequently asked questions asked by users, to develop the FAQ section you can base yourself on the most frequently searched questions through search engines and used by competitors, who then they can be modified based on your users' insights . The advice to consult the searches posted online on search engines is doubly useful, because it allows us at the same time to provide a better service to the customer and to obtain better visibility on Google's SERPs , as already mentioned. Let's see how to implement it in practice.
The main and simplest method is to do a Google search for one of the topics we plan to include in our FAQ section and view the “People also asked” snippet to locate related questions. Google Snippets It is also possible to use specific tools, which are always based on Google data, including... Semrush , one of the most used tools by SEO agencies (Aleide is a Semrush certified partner agency): Semrush Answerthepublic.com , which allows you to identify the questions (only in English, however) asked most by users: Marketing Automation Finally, it is very important to remember that our customers' needs may change over time: the list of questions must therefore not be static, but must be reviewed periodically to accommodate any new frequent requests.
Having closed the parenthesis and returning to the FAQ, we will also be able to select some questions which, although not frequent, could be of help to visitors. In fact, the FAQs do not only represent an opportunity to resolve doubts but also to be able to "educate" consumers about our products and services. To formulate the questions, the important thing is to put ourselves in the shoes of our interlocutors by thinking about how they themselves could ask us the question: for example instead of asking " How to track the order placed?" ” it will definitely be better to Denmark Telegram Number Data write “ How can I track my order? ”. In the event that your company's website has just been created and therefore you do not yet have frequently asked questions asked by users, to develop the FAQ section you can base yourself on the most frequently searched questions through search engines and used by competitors, who then they can be modified based on your users' insights . The advice to consult the searches posted online on search engines is doubly useful, because it allows us at the same time to provide a better service to the customer and to obtain better visibility on Google's SERPs , as already mentioned. Let's see how to implement it in practice.
The main and simplest method is to do a Google search for one of the topics we plan to include in our FAQ section and view the “People also asked” snippet to locate related questions. Google Snippets It is also possible to use specific tools, which are always based on Google data, including... Semrush , one of the most used tools by SEO agencies (Aleide is a Semrush certified partner agency): Semrush Answerthepublic.com , which allows you to identify the questions (only in English, however) asked most by users: Marketing Automation Finally, it is very important to remember that our customers' needs may change over time: the list of questions must therefore not be static, but must be reviewed periodically to accommodate any new frequent requests.
