Post by nadinenadine on Mar 4, 2024 23:02:03 GMT -5
Copywriting and numbers: how to use them to exploit their attractive and persuasive power within a text? Here are my tips for you! 1. Which numbers to use Remember the 99 cent boom? In fact it is a very widespread technique even today. Several studies had shown that selling a product for 1.99 euros seems much cheaper to people than selling it for 2.00 euros. But there is an aspect of the coin that we too often underestimate. prices ending in 99 make us perceive the product as being of poor quality; prices ending in 0 make us perceive the product as being of higher quality, particularly if the cost is higher than 3 figures; in the middle is the number 7 , now much loved by web marketers who sell courses for 187.00 euros and e-books for 17.00 euros.
Regarding which numbers are best used, for example in the headline to attract users' attention, research is conflicting. Some experts maintain that odd numbers are more Loan Phone Number List attractive because they are indefinite, because they leave something open and therefore arouse curiosity. Other research, however, maintains that the ideal numbers for persuasive copywriting are even numbers , in particular 5 and 10. The solution? Head! Much (or everything) depends on your target audience, your sector and also the topic you deal with. So, experiment and draw your own conclusions.
Express monetary values in numbers Expressing monetary values in numbers will help the reader to read the content easily and understand the message easily . I'll give you a quick and clear example. Read below: two thousand six hundred and twenty-nine euros; 2,629 euros. How long did it take you to read the first expression? And how much to understand the real and concrete value of the number expressed in words? However, how easy was it to read the monetary value written in numerical format? The more time and effort you ask your readers to make you understand, the less willing they will be to listen to you.
Regarding which numbers are best used, for example in the headline to attract users' attention, research is conflicting. Some experts maintain that odd numbers are more Loan Phone Number List attractive because they are indefinite, because they leave something open and therefore arouse curiosity. Other research, however, maintains that the ideal numbers for persuasive copywriting are even numbers , in particular 5 and 10. The solution? Head! Much (or everything) depends on your target audience, your sector and also the topic you deal with. So, experiment and draw your own conclusions.
Express monetary values in numbers Expressing monetary values in numbers will help the reader to read the content easily and understand the message easily . I'll give you a quick and clear example. Read below: two thousand six hundred and twenty-nine euros; 2,629 euros. How long did it take you to read the first expression? And how much to understand the real and concrete value of the number expressed in words? However, how easy was it to read the monetary value written in numerical format? The more time and effort you ask your readers to make you understand, the less willing they will be to listen to you.
